✨ All Case Studies ︎︎︎
In the past 4 years, I’ve conducted empirical research for both academia and consumer-facing products.
Agoda — Enhancing multi-product selling for 86M users
UX Design
User Research
Interview
Web Analytics
B2C
At Agoda—the leading online travel agency in Southeast Asia—I redesigned the “Add-to-cart” feedback to enhance multi-product bookings.
Agoda — Increasing conversion rate by improving cart items modification
UX Design
User Research
Interview
Web Analytics
Design Handoff
B2C
I designed the user flow that allows users to re-select dates and room of their hotel bookings in cart.
Driving XR product demands through participatory design
User Research
Participatory Woskshop
Interface Design
Usability Testing
I used mixed methods research to understand pain points in XR communities, aiming to increase product demands of XR technology.
Exploring Women’s Perception of AI through Design Fiction Workshop
Qualitative Research
Co-Design Workshop
Thematic Analysis
I conducted qualitative interviews and a co-design workshop to understand women’s views on generative image AI.
Increasing SUS score by 28% on personalized library space reservation
UX Design
Design Challenge
I redesigned a study-space reservation system to increase student engagement with the library.
Helping elderly overcome technology barriers of smart home
UX Design
Design Challenge
I designed a smart home devices control app for elderly, focusing on accessibility.💫 Sneak Peek ︎︎︎
Take a sneak peek at some of my side projects, including but not limited to branding, desktop/mobile UI, AR, and game design.
Cascade Bicycle Club
Branding
Visual Design
The Euphorigen Investigation (Loki’s Loop)
Game Design
Interaction Design