✨ All Case Studies ︎︎︎
In the past 4 years, I’ve conducted empirical research for both academia and consumer-facing products.
🔒 Agoda — Enhancing multi-product selling for 86M users
UX Design
User Research
Interview
Web Analytics
B2C
At Agoda—the leading online travel agency in Southeast Asia—I redesigned the “Add-to-cart” feedback to enhance multi-product bookings.
🔒 Agoda — Increasing conversion rate by improving cart items modification
UX Design
User Research
Interview
Web Analytics
Design Handoff
B2C
I designed the user flow that allows users to re-select dates and room of their hotel bookings in cart.
Driving XR product demands through participatory design
User Research
Participatory Woskshop
Interface Design
Usability Testing
I used mixed methods research to understand pain points in XR communities, aiming to increase product demands of XR technology.
🔒 Exploring Women’s Perception of AI through Design Fiction Workshop
Qualitative Research
Co-Design Workshop
Thematic Analysis
I conducted qualitative interviews and a co-design workshop to understand women’s views on generative image AI.
Increasing SUS score by 28% on personalized library space reservation
UX Design
Design Challenge
I redesigned a study-space reservation system to increase student engagement with the library.
Helping elderly overcome technology barriers of smart home
UX Design
Design Challenge
I designed a smart home devices control app for elderly, focusing on accessibility.💫 Sneak Peek ︎︎︎
Take a sneak peek at some of my side projects, including but not limited to branding, desktop/mobile UI, AR, and game design.
Cascade Bicycle Club
Branding
Visual Design
The Euphorigen Investigation (Loki’s Loop)
Game Design
Interaction Design