Hi, I’m Ploy 👋 UX Researcher & Designer / PhD in Digital Media 🍀 Driving research to improve experiences
Research on responsible AI and accessibility, currently pursuing a Ph.D. at Georgia Tech in Digital Media with focus on Human-Computer Interaction.
Previously interned at Agoda (Booking Holdings Inc.)
Previously interned at Agoda (Booking Holdings Inc.)
✨ Selected Case Studies ︎︎︎
In the past 4+ years, I’ve conducted empirical research for both academia and business-centric to enhance design solutions.
🔒 Agoda — Enhancing multi-product selling for 86M users
UX Design
User Research
Interview
Web Analytics
B2C
At Agoda—the leading online travel agency in Southeast Asia—I redesigned the “Add-to-cart” feedback to enhance multi-product bookings.
🔒 Agoda — Increasing conversion rate by improving cart items modification
UX Design
User Research
Interview
Web Analytics
Design Handoff
B2C
I designed the user flow that allows users to re-select dates and room of their hotel bookings in cart.
Driving XR product demands through participatory design
User Research
Participatory Woskshop
Interface Design
Usability Testing
I used mixed methods research to understand pain points in XR communities, aiming to increase product demands of XR technology.
🔒 Exploring Women’s Perception of AI through Design Fiction Workshop
Qualitative Research
Co-Design Workshop
Thematic Analysis
I conducted qualitative interviews and a co-design workshop to understand women’s views on generative image AI.