Hi, I’m Ploy 👋 Researcher & Designer / PhD in Digital Media 🍀 Driving research to improve experiences
Research on responsible AI and accessibility, currently pursuing a Ph.D. at Georgia Tech in Digital Media with focus on Human-Computer Interaction.
Previously interned at Agoda (Booking Holdings Inc.)
Previously interned at Agoda (Booking Holdings Inc.)
✨ Selected Case Studies ︎︎︎
In the past 4+ years, I’ve conducted empirical research for both academia and business-centric to enhance design solutions.
Agoda — Enhancing multi-product selling for 86M users
UX Design
User Research
Interview
Web Analytics
B2C
At Agoda—the leading online travel agency in Southeast Asia—I redesigned the “Add-to-cart” feedback to enhance multi-product bookings.
Agoda — Increasing conversion rate by improving cart items modification
UX Design
User Research
Interview
Web Analytics
Design Handoff
B2C
I designed the user flow that allows users to re-select dates and room of their hotel bookings in cart.
Driving XR product demands through participatory design
User Research
Participatory Woskshop
Interface Design
Usability Testing
I used mixed methods research to understand pain points in XR communities, aiming to increase product demands of XR technology.
Exploring Women’s Perception of AI through Design Fiction Workshop
Qualitative Research
Co-Design Workshop
Thematic Analysis
I conducted qualitative interviews and a co-design workshop to understand women’s views on generative image AI.